Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Frozen Yogurt’s products and services. Frozen Yogurt has the ability to charge customers higher prices… … "Pricing Power (Frozen Yogurt)" has a significant impact, so an analyst should put more weight into it. "Pricing Power (Frozen Yogurt)" will have a long-term positive impact on the this entity, which adds to its value.