Free Endorsements
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Under Armor doesn't pay athletes millions of dollars to wear the brand; the athletes choose to wear it, because it works. This brings significant brand recognition to Under Armor, which could increase sales. … "Free Endorsements" has a significant impact, so an analyst should put more weight into it. "Free Endorsements" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Free Endorsements" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
SWOT Analysis Survey

SWOT Strength: Free Endorsements
Under Armor doesn't pay athletes millions of dollars to wear the brand; the athletes choose to wear it, because it works. This brings significant brand recognition to Under Armor, which could increase sales.
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