Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Eskom Holdings’s products and services. Eskom Holdings has the ability to charge customers higher prices… … "Pricing Power (Eskom Holdings)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Pricing Power (Eskom Holdings)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.