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An innovative culture helps Ernst and Young to produce unique products and services that meet their customer’s needs… … "Innovative Culture (Ernst and Young)" has a significant impact, so an analyst should put more weight into it. "Innovative Culture (Ernst and Young)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Innovative Culture (Ernst and Young)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.