WikiWealth

The company gives out discount cards and special coupons to their customers to keep the customer loyalty strong. This will keep customers coming back to buy more products. … "Customer Loyalty" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Customer Loyalty" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.