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Unique products help distinguish Drb hicom from competitors. Drb hicom can charge higher prices for their products, because consumers can’t get those products elsewhere… … "Unique Products (Drb hicom)" will have a long-term positive impact on the this entity, which adds to its value. "Unique Products (Drb hicom)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.