Diversified Revenue strength is key since it shows that the company is not vulnerable if one of their services were to crash. They don't have one sole dependent for revenue. … "Diversified Revenue streams" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Diversified Revenue streams" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.