A strong brand name is a major strength of Deutsche Bank. This gives Deutsche Bank the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (Deutsche Bank)" has a significant impact, so an analyst should put more weight into it. "Brand Name (Deutsche Bank)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Brand Name (Deutsche Bank)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.