Customer Loyalty (Denny's Restaurants)
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When given a choice, customers are loyal to Denny's Restaurants. Instead of targeting all customers, Denny's Restaurants only needs to target new customers in order to grow their business… … This qualitative factor will lead to a decrease in costs. "Customer Loyalty (Denny's Restaurants)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
SWOT Analysis Survey

SWOT Strength: Customer Loyalty (Denny's Restaurants)
When given a choice, customers are loyal to Denny's Restaurants. Instead of targeting all customers, Denny's Restaurants only needs to target new customers in order to grow their business…
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