A strong brand name is a major strength of DB Schenker. This gives DB Schenker the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (DB Schenker)" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Brand Name (DB Schenker)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.