Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using Corporate Gifts’s products and services. Corporate Gifts has the ability to charge customers higher prices… … "Pricing Power (Corporate Gifts)" has a significant impact, so an analyst should put more weight into it. "Pricing Power (Corporate Gifts)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.