When given a choice, customers are loyal to **Coral **. Instead of targeting all customers, **Coral ** only needs to target new customers in order to grow their business… … "Customer Loyalty (Coral )" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Coral )" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity.