The company provides shows unlike any other show in the world. They are able to consistently put together a well orchestrated performance but also has the ability to change the entire show making it a different experience which will create a loyal customer base. … "Constant Evolution" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Constant Evolution" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.