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When given a choice, customers are loyal to CENTRAL COLLEGES OF THE PHILIPPINES. Instead of targeting all customers, CENTRAL COLLEGES OF THE PHILIPPINES only needs to target new customers in order to grow their business… … This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Customer Loyalty (CENTRAL COLLEGES OF THE PHILIPPINES)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.