Customer Loyalty (Car rental)
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When given a choice, customers are loyal to Car rental. Instead of targeting all customers, Car rental only needs to target new customers in order to grow their business… … "Customer Loyalty (Car rental)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Car rental)" will have a long-term positive impact on the this entity, which adds to its value.
SWOT Analysis Survey

SWOT Strength: Customer Loyalty (Car rental)
When given a choice, customers are loyal to Car rental. Instead of targeting all customers, Car rental only needs to target new customers in order to grow their business…
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