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Superior technology allows Bottled Water to better meet the needs of their customers in ways that competitors can’t imitate… … "Technology (Bottled Water)" has a significant impact, so an analyst should put more weight into it. "Technology (Bottled Water)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. "Technology (Bottled Water)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.