When given a choice, customers are loyal to Boston Beer Company. Instead of targeting all customers, Boston Beer Company only needs to target new customers in order to grow their business… … "Customer Loyalty (Boston Beer Company)" has a significant impact, so an analyst should put more weight into it. "Customer Loyalty (Boston Beer Company)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity.