Loyal Customer Base

Blackberry has established a loyal customer base throughout the world. Many people can not live with out their Blackberry. … "Loyal Customer Base" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. "Loyal Customer Base" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.