Brand Name (BEKO)

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A strong brand name is a major strength of BEKO. This gives BEKO the ability to charge higher prices for their products because consumers place additional value in the brand… …

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SWOT Strength: Brand Name (BEKO)
A strong brand name is a major strength of BEKO. This gives BEKO the ability to charge higher prices for their products because consumers place additional value in the brand…

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