WikiWealth

Customers typically rebel against price increases by switching to competing products, but if a company has pricing power, customers will continue using BAKTI DEVELOPMENT’s products and services. BAKTI DEVELOPMENT has the ability to charge customers higher prices… … This statement will lead to an increase in profits for this entity. "Pricing Power (BAKTI DEVELOPMENT)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.