With over 15,000 financial advisors, hundreds of locations throughout the world and $2.2 trillion in client assets Merrill lynch, the wealth management division of Bank of America, is the world's largest brokerage. … "Merrill Lynch" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "Merrill Lynch" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.