Customer Loyalty (Asian Paints)

When given a choice, customers are loyal to Asian Paints. Instead of targeting all customers, Asian Paints only needs to target new customers in order to grow their business… … "Customer Loyalty (Asian Paints)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Customer Loyalty (Asian Paints)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.