Asia's Leading Airline

SWOT Strength: Asia's Leading Airline
The new airbus first commercial flight was launched at Asian's leading airline hub in Singapore.

"Singapore Airlines was the launch customer of the "superjumbo" Airbus A380. SIA has diversified into airline-related businesses such as aircraft handling and engineering.On 25 October 2007, the first commercial A380 service, flight number SQ 380, flew 455 passengers from Singapore to Sydney, touching down in Sydney Airport at 5:24 pm local time, where it received significant attention from the media. The airline donated all revenue generated from the flight to three charities in a ceremony the next day in Sydney. SIA began regular services with the A380 on 28 October 2007.

The A380 now operates daily flights to Sydney, Tokyo, Paris and Hong Kong and double daily flights to London. The A380 will operate daily flights to Melbourne from 29 September 2009.

Singapore Airlines operates a hub at Singapore Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets. The company also operates trans-Pacific flights, including the world's two longest non-stop commercial flights from Singapore to Newark, New Jersey and Los Angeles, California on the Airbus A340-500.

Countries or cities that are recognized as airline hubs, bring flights and business from all over the world. These low cost of doing business and may lead to conventions, conferences and tourism."

Source: http://en.wikipedia.org/wiki/Singapore_Airlines