WikiWealth

When given a choice, customers are loyal to Ar rahnu. Instead of targeting all customers, Ar rahnu only needs to target new customers in order to grow their business… … "Customer Loyalty (Ar rahnu)" will have a long-term positive impact on the this entity, which adds to its value. "Customer Loyalty (Ar rahnu)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.