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An innovative culture helps Alstom to produce unique products and services that meet their customer’s needs… … "Innovative Culture (Alstom)" has a significant impact, so an analyst should put more weight into it. "Innovative Culture (Alstom)" will have a long-term positive impact on the this entity, which adds to its value. "Innovative Culture (Alstom)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.