A strong brand name is a major strength of Alokozay tea. This gives Alokozay tea the ability to charge higher prices for their products because consumers place additional value in the brand… … "Brand Name (Alokozay tea)" has a significant impact, so an analyst should put more weight into it. "Brand Name (Alokozay tea)" will have a long-term positive impact on the this entity, which adds to its value. "Brand Name (Alokozay tea)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.