Having the right real estate is essential to Adorable Annie's. Location matters, because it helps consumers to utilize Adorable Annie's’s offerings… … "Real Estate (Adorable Annie's)" has a significant impact, so an analyst should put more weight into it. "Real Estate (Adorable Annie's)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Real Estate (Adorable Annie's)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.