Size advantages lower TDPG risks. The larger TDPG gets, the more resources they have to pursue new markets and defend themselves against rivals. However, TDPG is adopting boutique personalised marketing approach which is attractive to local buyers. … "Size Advantages" has a significant impact, so an analyst should put more weight into it. "Size Advantages" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.