WikiWealth

"The FIFA World Cup, occasionally called the Football World Cup, but usually referred to simply as the World Cup, is an international football competition contested by the men's national teams of the members of Fédération Internationale de Football Association (FIFA), the sport's global governing body. The championship has been awarded every four years since the first tournament in 1930, except in 1942 and 1946, because of World War II. The World Cup was first televised in 1954 and is now the most widely-viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the 2006 World Cup is estimated to be 26.29 billion. 715.1 million individuals watched the final match of this tournament (a ninth of the entire population of the planet). The 2006 World Cup draw, which decided the distribution of teams into groups, was watched by 300 million viewers

The 2010 FIFA World Cup will be held in Africa, for the first time in the tournament's history. Even though it may not attract as many foreign visitors as the USA and Germany World Cups, it will still have an economic benefit due to the location and already emerging economy.

Any predictions about of the economic impact of the 2010 FIFA World Cup on South Africa have to take into account the present state of the South African economy, which still has one of the largest disparities between the rich and the poor.[citation needed] One main factor for South Africa is attracting international investors. To increase the international trade and foreign direct investment, South Africa must have stability throughout their whole region in their economy and government. If this is achieved then South Africa could be in the top choices for foreign direct investment and collect the potential benefits of the 2010 FIFA games. Because FIFA gathers all of its finances through marketing tournaments such as the World Cup, they aim to ensure the event's success, and assist the hosting country accordingly. Since South Africa is still a developing country, FIFA will have an important role in funding the tournament. Along with other developing countries that host mega-events, the investment of larger capital investment is required.

The projected total direct economic value for GDP is approximately $21.3 billion. Also, 159,000 new jobs are predicted, including full- and part- time jobs, both permanent and temporary. The government also plans to spend millions on upgrading stadiums and building a new international airport. The tournaments will host 36 teams with an average of 50 people per team, 14,500 VIPs and dignitaries, 500 officials and 10,500 media. A projected number of half a million foreign visitors (located outside of Africa) are expected and staying an average of 15 days."

Sources:

http://en.wikipedia.org/wiki/Economics_of_the_FIFA_World_Cup

http://www.fifa.com/worldcup/index.html"World Cup" has a significant impact, so an analyst should put more weight into it.