Greater innovation can help Warby Parker to produce unique products and services that meet customer’s needs… … "Innovation (Warby Parker)" has a significant impact, so an analyst should put more weight into it. "Innovation (Warby Parker)" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Innovation (Warby Parker)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.