Fragmented Market (Vodafone UK)
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Fragmented markets provide many opportunities for Vodafone UK to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies… … "Fragmented Market (Vodafone UK)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.
SWOT Analysis Survey

SWOT Opportunity: Fragmented Market (Vodafone UK)
Fragmented markets provide many opportunities for Vodafone UK to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies…
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