The Government of Malaysia initiated a plan to roll out a high speed broadband (HSBB) service.HSBB is a broadband service with speeds of 10Mbps (Megabits per seconds) to 100 Mbps for residential customers, and up to 1Gbps (Gigabits per seconds) for businesses related to high economic impact areas offered through fibre optic infrastructure. The infrastructure is expected to be rolled out over a period of 10 years with the Government investing MYR2.4 billion (approximately$700 million) and TM investing MYR8.9 billion (approximately $2.5 billion).The service will cover over 1.3 million premises by 2012. When HSBB rolled out, the new markets for TM to expand their business is much more competitive advantage to grab a new markets position. … "New Markets (Telekom Malaysia)" has a significant impact, so an analyst should put more weight into it. "New Markets (Telekom Malaysia)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "New Markets (Telekom Malaysia)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.