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Greater innovation can help Telekom Malaysia Berhad to produce unique products and services that meet customer’s needs… … "Innovation (Telekom Malaysia Berhad)" has a significant impact, so an analyst should put more weight into it. "Innovation (Telekom Malaysia Berhad)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Innovation (Telekom Malaysia Berhad)" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.