Smart Phones Popularity Increasing
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Smart phone product should increase market share over time. Could also become a next generation platform for mobile communications. As the mobile devices become better, the ability to add services will increase. More services mean more revenue and profits.
… "Smart Phones Popularity Increasing" is an easily defendable qualitative factor, so competing institutions will have a difficult time overcoming it.
SWOT Analysis Survey

SWOT Opportunity: Smart Phones Popularity Increasing
Smart phone product should increase market share over time. Could also become a next generation platform for mobile communications. As the mobile devices become better, the ability to add services will increase. More services mean more revenue and profits.
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