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New markets allow Security Bank Ph to expand their business and diversify their portfolio of products and services… … "New Markets (Security Bank Ph)" has a significant impact, so an analyst should put more weight into it. "New Markets (Security Bank Ph)" will have a long-term positive impact on the this entity, which adds to its value. "New Markets (Security Bank Ph)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.