Product Expansion
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A company can earn more revenue is they engage in a product expansion that increases the types and quality of products. For a retailer, this could mean expanding beyond clothing to include shoes, bags, and accessories. It could also mean opening up different stores or brands that cater to a slightly different product segment than the one in which the company first evolved.
Product expansion most benefits a company that expands in areas they are familiar with or ones in which they have a natural advantage. …
SWOT Analysis Survey
SWOT Opportunity: Product Expansion
A company can earn more revenue is they engage in a product expansion that increases the types and quality of products. For a retailer, this could mean expanding beyond clothing to include shoes, bags, and accessories. It could also mean opening up different stores or brands that cater to a slightly different product segment than the one in which the company first evolved.
Product expansion most benefits a company that expands in areas they are familiar with or ones in which they have a natural advantage.
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