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Supermarkets and grocery stocks can charge more money for so called "organic food", because consumers feel it is much better than traditional food sources. This premium impression of food results in premium prices for sellers, which leads to more profits.

Organic food also raise the brand value of sellers. Better brands can charge higher prices. … "Organic Food" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value.