Mobile broadband communication will increase revenue and margins for companies, because customers will require more services and pay more money for those services. Many additional uses for mobile broadband will be invented over the short-term, which will also help revenue and margins. … "Mobile Broadband" has a significant impact, so an analyst should put more weight into it. "Mobile Broadband" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Mobile Broadband" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.