Marvel entered a 5 year Master Toy license with Hasbro. This agreement will provide licensing revenue and exclusive access to brand name toys. … "5 Year Master Toy License with Hasbro" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "5 Year Master Toy License with Hasbro" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.