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International markets offer Lady Gaga new opportunities to expand the business and increase sales… … "International Expansion (Lady Gaga)" has a significant impact, so an analyst should put more weight into it. "International Expansion (Lady Gaga)" will have a long-term positive impact on the this entity, which adds to its value. "International Expansion (Lady Gaga)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.