New markets allow Keurig to expand their business and diversify their portfolio of products and services… … "New Markets (Keurig)" has a significant impact, so an analyst should put more weight into it. "New Markets (Keurig)" will have a long-term positive impact on the this entity, which adds to its value. This statement will lead to an increase in profits for this entity. "New Markets (Keurig)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.