Fragmented Market (Keurig Coffee)
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Fragmented markets provide many opportunities for Keurig Coffee to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies… … "Fragmented Market (Keurig Coffee)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.
SWOT Analysis Survey

SWOT Opportunity: Fragmented Market (Keurig Coffee)
Fragmented markets provide many opportunities for Keurig Coffee to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies…
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