The Apple Ipad will help newspapers, book sellers and a host of different unique applications / content services to prosper in a digital format that greatly reduces cost and expands access. Now, content providers can skip the hassle of a computer, the small screens of a mobile phone, and the cost associated with distributing content via paper products. The Ipad will demand additional data services that will increase demand for wireless distribution towers.

The Ipad is also offering a "decent digital alternative," according to Time magazine. Major publishers are moving to a system that allows users to view content on any platform as long as the user pays for that content. Now they have an alternative to the magazine or newspaper. … "IPAD" has a significant impact, so an analyst should put more weight into it. "IPAD" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "IPAD" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.