Greater innovation can help Investment banking industry in us to produce unique products and services that meet customer’s needs… … "Innovation (Investment banking industry in us)" has a significant impact, so an analyst should put more weight into it. "Innovation (Investment banking industry in us)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Innovation (Investment banking industry in us)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.