Fragmented markets provide many opportunities for HOT AIR FRESHENERS to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies… … "Fragmented Market (HOT AIR FRESHENERS)" will have a long-term positive impact on the this entity, which adds to its value. "Fragmented Market (HOT AIR FRESHENERS)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.