New technology helps Honiton LED to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals… … "New Technology (Honiton LED)" has a significant impact, so an analyst should put more weight into it. "New Technology (Honiton LED)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "New Technology (Honiton LED)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.