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Fragmented markets provide many opportunities for Hamro Group of Company Ltd. to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies… … "Fragmented Market (HAMRO)" has a significant impact, so an analyst should put more weight into it. "Fragmented Market (HAMRO)" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Fragmented Market (HAMRO)" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.