In warmer climates whenever the weather changes, the demand for items such as ice cream increases. Companies like Haagen-Dazs will benefit due to the weather change. … "Getting Hot" has a significant impact, so an analyst should put more weight into it. "Getting Hot" will have a long-term positive impact on the this entity, which adds to its value. "Getting Hot" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.