Foreign markets afford the opportunity to expand the business and build a global brand. Foreign markets may provide higher profits, because they are less competitive and increase the stability and diversity of the customer base. Higher economies of scale and great synergies with the rest of their locations will benefit the business in general. … "Foreign Markets" has a significant impact, so an analyst should put more weight into it. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Foreign Markets" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.