The discovery of techniques to get natural gas out of shale formations is leading to a boom in supply, which is decreasing the price of natural gas. When the price of natural gas decreases, especially relative to the price of oil, demand increases, because consumers switch to the lower cost fuel.

Natural gas will also benefit as an alternative to Middle East energy sources, especially when Shale formations in the United States and Europe produce more supply. … "Expanding Natural Gas Demand" has a significant impact, so an analyst should put more weight into it. "Expanding Natural Gas Demand" will have a long-term positive impact on the this entity, which adds to its value. This statements will have a short-term positive impact on this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. This statement will lead to an increase in profits for this entity. "Expanding Natural Gas Demand" is a difficult qualitative factor to defend, so competing institutions will have an easy time overcoming it.